PrivyLux is a trading name of ForwardVia Limited (“we”, “us”, “our”), a company registered in England and Wales under company number 11388886.
We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use our services.
Information We Collect
We may collect and process personal information that you provide to us when you register for or use our services, place an order, request assistance, or contact us via email, phone, or other channels. This information may include your name, billing and delivery address, email address, and telephone number.
In certain circumstances, particularly identity verification and fraud prevention, we may request additional documentation, such as proof of identity, proof of address, or transaction-related documents. Where applicable, sensitive details should be partially obscured.
We may also automatically collect technical information such as your IP address, browser type, device information, and usage data when you interact with our website. This helps us maintain security, improve performance, and better understand how our services are used.
In addition, we may receive information from trusted third parties, including payment providers, delivery partners, and analytics services, to support the operation and improvement of our services.
How We Use Your Information
Your personal data is used to provide and manage our services, including sourcing, purchasing, and shipping items on your behalf. It is also used to process payments, communicate with you regarding your requests, provide customer support, verify your identity, and carry out fraud prevention checks.
We may also use your information to improve our website and services and to send you service-related updates or marketing communications where permitted by law. We process your data in accordance with applicable legal bases, including the performance of a contract, compliance with legal obligations, our legitimate business interests, and, where required, your consent.
Sharing Your Information
We may share your personal data with selected third parties where necessary to deliver our services. This includes payment processors, delivery companies, service providers, and companies within our group, including ForwardVia Limited.
We may also disclose your information to professional advisers or regulatory authorities where required by law. We do not sell your personal data, and all third parties are required to handle your data securely and in accordance with applicable laws.
International Data Transfers
As part of providing our services, your personal data may be transferred outside of the United Kingdom or the European Economic Area, for example, to international shipping partners. Where such transfers occur, we ensure appropriate safeguards are in place to protect your information in accordance with data protection laws.
Data Security
We take appropriate technical and organisational measures to protect your personal data. Payments are processed securely through trusted third-party providers such as PayPal and Stripe, and we do not store your full payment card details.
While we take reasonable steps to safeguard your information, please be aware that no method of transmission over the internet is completely secure.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and regulatory requirements.
Any documentation provided for verification or fraud prevention purposes is typically deleted within a limited period after review.
Cookies
Our website uses cookies to enhance your browsing experience and improve our services. Cookies allow us to understand how visitors interact with our website, remember your preferences, and improve functionality.
You can control or disable cookies through your browser settings, although some parts of the website may not function correctly if cookies are disabled.
Your Rights
Under UK data protection law, you are entitled to access the personal data we hold about you, request correction of inaccurate or incomplete data, request deletion of your data where applicable, object to or restrict certain types of processing, and withdraw consent for marketing communications at any time.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). To exercise your rights, you can contact us using the details below.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their privacy policies before providing any personal data.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.